GoWise: AI Product Description App for Shopify Merchants
✓ Generate unique descriptions based on your product and store category
✓ Choose from multiple choices with different tones for each product
✓ Improve your SEO with unique and informative content


Instagram has become a powerhouse in the world of e-commerce, with over 1 billion active users and more than 200 million people visiting at least one business profile every day. This makes Instagram an ideal platform for merchants to showcase their products and drive traffic to their online stores. However, with so many businesses vying for customers' attention on Instagram, it can take time to stand out.

Enter shoppable posts – a feature that allows businesses to tag their products directly in their Instagram posts, making it easier for customers to purchase items they see on the app. By creating shoppable posts on Instagram, merchants can boost sales and increase engagement with potential customers.

In this guide, we'll show you how merchants can create shoppable posts on Instagram using Shopify.

Step 1: Set up your Shopify store

Before creating shoppable posts on Instagram, you must set up your Shopify store. Ensure all your product information is accurate and up-to-date, as this will be used when tagging products in your post.

Step 2: Connect Your Facebook Page

To use the shopping feature on Instagram, connect your Facebook page associated with your Shopify store account. You'll also need an approved Business Manager account by Facebook.

Step 3: Enable the Shopping Feature On Your Account.

After connecting your Facebook page properly, follow these steps:

-Go To Store Settings > Sales Channels >Instagram.

-Allow Access And Enable Shopping Features.

-Follow The Steps And Submit For Review

Step 4: Create Shoppable Posts

Now that everything is set up correctly, let's move towards creating our first Shoppable Post:

-Select A Photo Or Video Of The Product You Want To Tag.

-Tap On "Tag Products"

-Add Tags By Selecting Products From Your Catalogue

-Hit Share

Best practices & Examples from successful businesses:

Here are some best practices when creating shoppable posts:

1) Showcase your products in use – Show how your products can be used in real-life situations, and this helps customers visualize the product and increases their likelihood of purchasing.

2) Use high-quality images – High-quality images will help your posts stand out and make your products look more appealing to potential customers.

3) Keep it simple – Avoid cluttered photos with too many tags. Instead, focus on highlighting one or two critical products per post.

Now let's take a look at some examples from successful businesses:

1) Mejuri (@mejuri): The jewelry brand uses shoppable posts to showcase its products on Instagram. They also include captions highlighting the quality of their product materials and encouraging followers to visit their website for more information.

2) Gymshark (@gymshark): The fitness apparel brand tags its clothing items in shoppable posts, making it easy for followers to purchase directly from Instagram. They also include hashtags like #GymsharkWomen and #GymsharkMen to appeal to specific audiences.

Our product description generator with AI in Shopify can help merchants streamline their Instagram shoppable post-creation process. With GoWise, creating compelling and accurate product descriptions is made easier through advanced machine-learning algorithms that generate descriptions based on your products' attributes. This saves you time and ensures your shoppable posts are optimized for search engines and customers alike. Using GoWise, merchants can focus more on growing their business while ensuring their product listings are top-quality and engaging for potential customers on Instagram.


In conclusion, creating shoppable posts on Instagram is an excellent way for merchants to use Shopify stores to increase sales and drive traffic. With these steps, best practices, and examples from successful businesses, you're ready to start tagging those products!